“Data is crude oil, AI refines it into knowledge."

John Larson

Venture Scout

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john@rostratechnology.com

Hi, I'm John.

Growing up just across the Bay from Silicon Valley, technology always felt close. I found my passion turning math into real-world applications: at UCLA I used Bayes’ theorem to turn wearable-sensor data into coaching insights for athletes.

But I wanted to see ideas shipped as products, not just researched, so I spent the next decade-plus bringing cloud- and AI-driven products to Fortune 500 clients. At Accenture I designed platforms that served more than 10 million customers. At McKinsey I led AI for Customer Experience—shipping the first production LLM for a client in 2019—and later headed the firm’s North American AI investing service line, advising companies from seed rounds to trillion-dollar leaders.

Today, I run Rostra, partnering with founders and investors to turn cutting-edge AI research into products that broaden access to knowledge and opportunity. We’ve helped teams scale from zero to eight-figure revenue while staying true to that mission.

Away from work, you’ll find me with my wife, a dietitian specialized in improving women’s health, and our two daughters—going on adventures from the beach to snow-covered mountains.

"Bold curiosity powers human progress."

We’re in the middle of a generational technology shift. AI’s rapid capability progress brings huge opportunity and real uncertainty. It’s already changing how we create, work, and learn, pushing us to ask where human talent still adds the most value. At the same time, the old software playbooks no longer fit; AI-native products and business models are rewriting the rules.

As a venture scout for Mudita, I’m excited by discovering founders who run toward that volatility.

You start from zero, question every assumption, and imagine how you’d build a solution if today were Day 1. You pair that first-principles stance with a deep study of customers—meeting people where they are before pulling them toward what’s next. You recognise an AI P&L isn’t yesterday’s SaaS: usage-based pricing, adaptive margins, and real-time feedback loops demand fresh tactics.

Above all, you treat AI as a lever to amplify human potential, not replace it.

If that’s your lens, I’m excited to connect you with our capital, operator insight, and community to turn bold curiosity into enduring companies.

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