Hi, I'm Craig.
I’m a founder at the core—an executive second, and investor third. Launching a startup at a young age fast-tracked my exposure to the good, the bad, and the rewarding of entrepreneurship.
As CEO for nearly 15 years, I co-founded and built a tech-enabled recruitment marketing company to serve hundreds of enterprise clients and a team of 150 talented employees. Today, Career Now Brands continues to be an impactful provider across several industries.
For any startup, commercializing an MVP and onboarding that first cohort of customers is the hardest yet most defining challenge – the zero to one phase. The early GTM strategy forms the foundation for sustainable growth.
I see customer acquisition as a series of concentric circles—starting with a small, targeted group and expanding outward. As the customer base scales, prospects increase, and the TAM compounds!
I’m a Motor City native and father of three, residing in Birmingham, MI, and Naples, FL. Currently, I serve as Executive Chairman of Career Now Brands, Operating Partner at Mudita VP, and owner of M1 Labs family office—but the most impactful title of all? Dad.
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