“I don’t like to lose — at anything — yet, I’ve grown most not from victories, but setbacks.”
—Serena Williams

Abby Ross

Strategic Advisor

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abby@resiliency.com

Hi, I'm Abby.

I am a serial entrepreneur who loves building businesses that focus on real solutions to seemingly impossible problems. My superpower is going deep on a topic and looking for pragmatic, simple solutions and digging in hard on that. I've done this across travel, education, healthcare, and technology.

I first caught the bug for entrepreneurship at a travel startup from launch through acquisition. Then, I co-founded an education company with an educator that took decades of research and turned it into software to teach critical thinking skills.

Through my experience as the CEO of Network for Good's Donor Advised Fund, which has granted $5B+ to nonprofits, I saw an opportunity to build a new financial platform for how communities adapt their infrastructure to be resilient to a future of disasters and hazards, so I launched The Resiliency Company.

The throughline of my work has always been innovation and impact. I love finding opportunities in big markets and empowering experts to accomplish big things. The throughline of my life has always been working my hardest to bring joy to others - friends, family, and community.

"There’s no shortage of remarkable ideas, what’s missing is the will to execute them."
—Seth Godin

As a mentor for start-up CEOs, I bring a founder’s mindset and the hard-earned lessons of an operator. I’ve been in your shoes—navigating early chaos, making tough calls, and building from zero. I give tactical, actionable feedback with templates, examples, and frameworks that help you move faster and smarter.

I’m drawn to bold ideas—big swings that aim to reshape categories, not just improve them incrementally. With deep roots in technology, I thrive where innovation meets human behavior and the physical world, helping you build companies that don’t just work, but change how people live.

LeadershipProductSalesGo To Market

  • Leadership
  • Product
  • Sales
  • Go To Market

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