Retail Dive
LAWS OF MOTION, A LEADER IN AI SIZING TECHNOLOGY, ANNOUNCES $5M IN SEED FUNDING AND BUSINESS EXPANSION
Ensure your customers buy the right size. Every time.
Enterprise Software
Laws of Motion's AI helps apparel brands better fit their customers, driving extraordinary impact on returns, conversions, and the environment.
Overview
Laws of Motion was launched with the belief that no one should have to sacrifice time, money, or sustainability for perfect-fitting clothing.
In a world where personalized and inclusive healthcare, haircare, and skincare are the norm, the apparel industry has struggled to keep up with macro trends because of the data precision and supply chain innovation required. Until now.
Laws of Motion believes in being a force at whatever you choose to be, and they exist to fuel your ambitions.
Milestones
Founded 2019
Partnered 2024
Team
Carly Bigi, CEO & Founder
Mudita Partner(s)
"Reducing returns and driving sales while benefiting the world"
Carly is a force of nature. She built her own successful clothing brand just to incubate Laws of Motion’s best-fit technology. We love LOM because it has a clear correlation to higher conversions and higher revenue for retailers. But we love it even more for its societal benefits. Less returns means significantly less shipping, packaging, and landfill waste.
Josh Tolman
Managing Partner, Mudita Venture Partners
"...x-factor and ingenuity that fuels innovation..."
Mudita is a partner that functions as an exponent to Laws of Motion’s growth. The team offers x-factor and ingenuity that fuels innovation in a measurable way. What stands out most to me is their deep understanding of what our business needs to accelerate success and ability to quickly bring those accelerants to life.
Carly Bigi
CEO & Founder, Laws of Motion
In The
NEWS
