Consumer insights AI without surveys.
Enterprise Software
i-Genie’s proprietary AI synthesizes billions of consumer searches, social and video posts, reviews, and industry data into fast, predictive, and actionable consumer insights for leading, data-driven brands such as Unilever, Coca-Cola, and Clorox.
Overview:
i-Genie was founded by Stan Sthanunathan and Paul Van Gendt, who previously led consumer insights at Unilever and Coca-Cola. They built i-Genie to overcome the flaws of survey data by synthesizing billions of searches, social and video posts, reviews, and industry data delivered faster, with more detail at lower cost. Today, i-Genie employs 40 people, has doubled ARR over the past six months and serves 30+ countries for leading brands including Unilever, Clorox, Coca-Cola, and Bayer.
Milestones:
Founded 2022
Partnered 2025
Team:
Stan Sthanunathan, Executive Chairman
Trevor Sumner, CEO
Paul Van Gendt, COO
Mudita Team Members:
"Consumer data and insights at the touch of a button."
Large brands win by getting the most up-to-date data, insights, and information on what their customers think, why they think it, and where that positions them in the market. Traditionally, this is done through surveys, consulting firms, and other means of collecting data that not only seem archaic in the age of AI, but, by the time data does come back, its either outdated or just outright wrong.
I-Genie makes the process of collecting consumer insights simple and efficient. They combine multiple proprietary sources of information to create an up-to-date and complete picture of a brand and how it is viewed by their consumers. No Surveys, no consultants, no mess. Just consumer insights, in the moment, ready to go.
Ethan Linkner
Managing Partner, Mudita Venture Partners
"...deeply invested in your success."
I’ve raised VC funding a couple times in my career and what impressed me most about Mudita was their founder empathy, their deep understanding of meaningful help, and straightforward and insightful discussion of strategy and execution. Startups are war and you want a team behind you that is deeply invested in your success and understands how to accelerate to scale from an early stage and blast through obstacles. Knowing I have Mudita on my team enthusiastically supporting me will be a key part of our success at i-Genie.
Trevor Sumner
CEO, i-Genie.ai